Effective Date: 15/01/2026
Last Updated: 15/01/2026
This Cookie Policy (Hereafter referred to as the "Policy") governs the use of cookies, tracking technologies, and similar identifiers deployed by Centenarians Life Sciences Private Limited (hereafter referred as "Company" "Decode Age," "we," "us," or "our") across our online properties, including the our website https://decodeage.com and the our mobile application (collectively referred to as the "Platform").
This Policy outlines the categories of cookies used on the Platform, the operational purpose of each category, third-party technologies integrated on the Platform, and the mechanisms available for Users (as defined in the Privacy Policy, and also referred as "you"/ "your") to manage or restrict such technologies and cookies. This Policy should be read in conjunction with the Company's Privacy Policy available at https://decodeage.com/pages/privacy-policy, which governs the collection, use, and processing of any Personal Data (as defined in the Privacy Policy) derived from or associated with these technologies.
WHAT ARE COOKIES?
Cookies are small data files stored on your browser or device when you access or interact with the Platform. These technologies enable essential Platform functions, maintain secure sessions, remember your preferences, and support analytical operations that help diagnose performance issues and improve overall usability. Cookies placed directly by the Company are referred to as first-party cookies and are used strictly for Platform functionality, security, authentication, order processing, and performance optimisation.
The Platform also integrates technologies placed by third-party service providers, including analytics partners, advertising networks, payment gateways, customer engagement tools, and infrastructure systems. These third-party cookies and tracking tools such as pixels, tags, scripts, and mobile SDKs enable features like usage measurement, advertising attribution, fraud prevention, customer support, and app-level diagnostics. Such technologies may recognise your device both during your use of the Platform and when interacting with third-party services, thereby supporting cross-platform functionality where applicable.
CATEGORIES OF COOKIES AND THIRD-PARTY INTEGRATIONS
Strictly Necessary Cookies: The Platform uses strictly necessary cookies and essential tracking identifiers that are required for the secure, continuous, and proper functioning of the Platform. These technologies enable core operational activities essential for delivering the Services requested by Users, including authentication and verification of User accounts, maintenance of active login sessions, secure initiation and completion of checkout and payment processes, order processing and fulfilment, and the detection and prevention of fraudulent, unauthorised, or abusive activities. Strictly necessary cookies also support the operation of fundamental Platform functionalities such as cart management, product selection, account configuration, and secure navigation. As these cookies are indispensable to the Platform's core functionality, restricting or disabling them through browser or device settings may result in the partial or complete unavailability of essential features, including the ability to log in, place orders, or complete payments.
Performance and Analytics Cookies: The Company uses performance and analytics cookies and similar technologies to analyse how Users interact with the Platform and to enhance its stability, functionality, and overall performance. These technologies collect aggregated and anonymised information relating to User interactions, including navigation patterns, session duration, user flows, frequency and effectiveness of feature usage, system errors, loading times, and performance metrics. The Platform currently utilises analytics tools such as Google Analytics, Microsoft Clarity, and Google Tag Manager for traffic measurement, usability diagnostics, and deployment of performance-related tags. Information collected through these tools does not directly identify individual Users and is processed solely for internal analytical purposes and optimisation of the Platform's performance and user experience.
Functional Cookies: Functional cookies are used to enhance the usability and personalisation of the Platform by enabling the retention of User preferences and configurations. These cookies support features such as saving region or language selections, interface and display settings, and maintaining persistent login states on trusted devices. Functional cookies also contribute to improved responsiveness of Platform components and smoother transitions within the Platform. While these cookies are not strictly necessary for basic access to the Platform, disabling them may result in reduced functionality, diminished user experience, or the need for Users to repeatedly re-enter preferences.
Advertising and Marketing Cookies: The Platform uses advertising and marketing cookies and similar identifiers to support promotional activities and to deliver marketing content that is relevant to Users. These technologies facilitate the delivery of interest-based advertisements, measurement of advertising performance and conversions, attribution analysis, and retargeting of Users across third-party websites, mobile applications, and advertising networks. The Platform may integrate advertising technologies such as Meta (Facebook) Pixel, Google Ads Conversion Tracking, and Nitro Ads for campaign optimisation and behavioural analytics. Certain marketing technologies may track User activity beyond the Platform in order to provide personalised or interest-based promotional content, subject to applicable law and the policies of the respective third parties.
Third-Party Cookies: The Platform incorporates cookies, software development kits (SDKs), and similar technologies provided by third-party service providers whose tools are integrated into the Platform's operational and commercial infrastructure. These tools may include e-commerce and hosting services, payment processing services, customer engagement and communication platforms, review and feedback tools. Third-parties may deploy and manage their own cookies and tracking technologies in accordance with their respective privacy and cookie policies. The Company does not control or configure the cookies deployed independently by such third parties and does not access information collected by them unless such information is shared with the Company for legitimate operational, transactional, or service-related purposes.
MANAGING COOKIES AND PREFERENCES
You can adjust your cookie settings through our cookie consent manager. If you want to remove existing cookies from your device, you can do this using your browser options. If you want to block future cookies being placed on your device you can use our cookie consent manager. Please bear in mind that deleting and blocking cookies may have an impact on your user experience.
USER CONSENT
By continuing to browse, access, or otherwise interact with any part of the Platform after being presented with the cookie banner or relevant disclosure, the User provides informed consent to the deployment and use of cookies and tracking technologies as described in this Cookie Policy. Such continued use constitutes acceptance of all categories of cookies operating on the Platform, subject to the User's ability to modify these settings at any time
The cookie banner currently implemented on the Platform displays the following notice:
"We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and support marketing activities. By continuing to use our website, you agree to our use of cookies."
MODIFICATIONS
The Company reserves the right to amend, revise, or replace this Cookie Policy at its sole discretion to reflect operational, legal, or regulatory developments. Any updated version shall be published on the Platform and will bear a revised "Last Updated" date to indicate the effective modification. Your continued access or use of the Platform after such publication shall constitute your deemed acceptance of the updated Policy, subject to your right to manage cookie preferences through browser or device settings.
CONTACT INFORMATION
For any queries, concerns, or requests pertaining to this Cookie Policy or the use of cookies and tracking technologies on the Platform, Users may reach out to the Company using the details provided below:
Grievance Officer Name: Mr. Nirav Pancholi, Chief Technology Officer
Email: grievance@decodeage.com
Registered Office: 1004–1005, Central Business Hub, Parle Point, Surat – 395007, Gujarat, India.
